I do both, people know me for both.”Īdams released his debut single as NOAHFINNCE in 2018 with “Asthma Attack”, a twee ukulele pop track which was very much of its time, but lyrically wise beyond its years. I'm not hung up about being known as a YouTuber and not a musician.
“The only reason I felt confident enough to post online is because I had followers encouraging me to do so. “I was supposed to go to university, so maybe I’d, but I wouldn't be posting music online.” He explains. He adored noughties emo and pop-punk icons like Green Day, Fall Out Boy and My Chemical Romance, and as a multi-instrumentalist who can sing, play drums, guitar, bass and ukulele - it’s surprising that Adams never saw music as a career option. When I started writing my own music is when I started posting fewer covers, because I have a limited amount of creative energy and I'd rather use it to make my own music than do covers.”
Then I started testosterone and posting my videos whilst terrified that my voice would suck because it was breaking. “I had 100,000 on Instagram by the time I finished school, and thought it would be silly not to take this opportunity to do something that I enjoyed doing.”Īt that point he would post two videos a week: “One would be a cover and then one would be whatever else, so that the covers were keeping the views up those are the videos that would get more views. “As soon as I finished school in July 2017, I I may as well just make this a job,” Adams tells me. He was an emo teenager who would obsessively play guitar for ten hours a day before uploading covers online, one being “I Don’t Know My Name” by America’s Got Talent star Grace VanderWaal, which currently sits at over 1.6 million views the fourth most popular video on his channel, sitting in between a reaction video to straight TikTok and a personal documentation of female-to-male bottom growth. I meet Adams on London’s Southbank, which the Ascot-raised 22 year-old knows like the back of his hand, having spent his teenage years hanging out here with his fellow “weird internet friends.” His online career began in 2015, as part of the spam community – a group of people who post random content several times a day – moving from Instagram to YouTube because the former only allowed users to upload clips shorter than 15 seconds.
When asking Noah Finn Adams why he doesn’t like having his photo taken, he replies with a quick-witted and sardonic “being perceived.” It’s ironic given that Adams has spent nearly a decade in the public eye under the play-on-words alias NOAHFINNCE - closing in on one million subscribers on his YouTube channel whilst simultaneously having a rapidly escalating career as one of the most refreshing artists that pop-punk has seen in recent years.